This is my super-quick snapshot from yesterday's batch of Resiliency. I first add all the ingredients, then blend them, so the color of the serum eventually turns pale green to peachy. Over and over I am asked by people perusing the ingredients list what the secret is because they can't find the powerful actives they are keeping their eyes peeled for. I have read comments from ingredients-list readers who have not tried this product that it must be the spearmint. Another person said the vitamin E. These tend to be people who are spending time reading and reading, but they have become burned or jaded and don't have much energy, or much budget left, for trying yet another new brand. My followers and many customers are women who want high-end skincare that gives them results. Because of these criteria, this group often migrates toward products in high-end, polished, well-designed packaging, but this means that this group becomes largely educated by marketers who work for these larger companies, not so much by formulators, founders, thinkers behind the brands, and even less likely by herbalists or aromatherapists. Marketers in charge of selling expensive products where the first ingredient is often water, and the second one is glycerine, use other tactics, such as touting rare or unknown plants (botanicals along the lines of arctic berries, artic moss, arctic algae are popular, uva ursi has popped up lately, which I find bewildering because it is a first aid herb for urinary tract infections, and none of my many volumes on herbs connect uva ursi to skin). Other marketers hang on to the few plant names they have been able to find at the bottom of the ingredients lists (usually used under 0.25%), such as ylang ylang essential oil-used for scent in reality, not for skin benefits. I have also seen clear translucent products boasting the use of seabuckthorn berry, which is bold deep orange and opaque, so imagine how little of the extract must be in the product if the outcome is a clear colorless gel or a white cream. I said this many times before: the humble well-read herbalist or aromatherapist may have a strong, effective line but marketing is...[Cont. in comments].
A new offering: Tigress Face Balm + raw tiger's eye stone. Those of you who have followed us for a longer while will remember that from time time I love to offer unique stone specimens that I came upon as a modest yet passionate stone collector. It makes sense, to me at least, to offer stones because customers who seek us often feel the pull of energy healing from plants, essential oils, healing hands, flower essences, and stones, so owning a few stones that are naturally formed (not manmade) and not treated with chemicals is very enticing. We now have available four sets of Tigress + tiger's eye, each set photographed and shown on the Tigress Face Balm product page. Tiger's eye is a popular stone that is widely available as a tiny tumbled (rounded) rock, but what an experience it is to hold and look at a barely polished and substantial piece! I look at such a stone and I am immediately transported to some rocky place far away where the stone formed. Tiger's eye stones have characteristic stripes, and sometimes show a sparkle, sometimes a reddish layer, sometimes they even have a black or midnight blue river running through it. They are special stones for fiery personalities and for timid people as well, as tiger's eye may tame or bring out the tiger within depending on circumstances. Many people in the stone healing field have told me that tiger's eye is my stone, so no wonder I crave to have it around me.
A few great reviews appeared recently, and here is one from Deena @botanikalbeauty. Repost: ▪Review▪《Nap In The Meadow》@earthwisebeauty . I have procastinated for a while with writing a review on this beautiful serum, which I noticed that it happens with products or/and brands I love and believe in. . Terms like "natural" and "green beauty" are always the first claims to draw my attention to a product, but often times, as I investigate further, my interest deflates as I discover that the formula has little to nothing to what it takes for a product to be called "clean" or "green". It didnt happen with •Earth Wise Beauty•. My interest in these products, the brand and the amazing experienced founder, Ava Zhan, a botanical master really, blossomed steadily and got me fascinated with every writeup, comment and description I read. Personally, I love a product more when the brand integrity is a spark of joy for me. . Long story short. This serum, as well as all EWB products contains 4 major qualities that anyone should look for in a beauty product, the very very best of : freshness, purity, quality and luxury. All created with unrefined, unprocessed, fair-trade ingredients. . •Nap in the Meadow• is an anti-inflamatory, hydrating, aloe-based serum. On the website it belongs to the "Acne and Oily Skin" category, but on the FAQ page, I picked up that rosacea sufferers like moi should use this, along a few other products. It is supposed to be used after toning, as a first step treatment. I apply it in the morning and follow with another product, depending on the state of my skin. This serum absorbs after a few seconds of applying it and it leaves nothing behind, like...now you see me, now you dont. It greatly calms the skin and has healing properties, aside soothing ones. It makes a great skin prep for the next step in my skin care routine....The texture is a blueish green water that smells like fresh plants. At night, when foundation comes off, a clear, calm and even-tone skin smiles at me and that does not happen too often. 🙂 . [Full caption on @botanikalbeauty].
To continue the Beauty Shortlist 2019 award announcements: in addition to the featured here Thelma Lip Treatment (Winner/gold medal equivalent in its category), we also received a very flattering recognition for Yasuni Face Balm (Finalist/silver medal equivalent in its category; full details on our web site). To celebrate, we are offering a promotion this weekend: with the code Honored, receive 25% off on Thelma Lip Treatment, valid through Sunday, March 17. If you happen to be interested in my line of flower essences as well, the same code Honored gives you 15% off on ALL products on the @pnwessences web site this weekend. Note that these are separate web sites and we cannot process order combining requests during busy promotion times, as they might lead to errors and order shipping delays. (If you are ordering from abroad and combining orders is crucial for you, enter a note with both orders that your order is no rush, and then request the order combining; shipping overcharges will be refunded, but free shipping on combined orders doesn't apply). As always, please e-mail rather than DM all your questions regarding product choices for your skin needs and skin routine dilemmas, enclosing photos without makeup, if possible. I or our senior employees answer all these e-mails thoroughly during studio hours, and as fast as we can, Monday-Friday. Have a great weekend.
I am a little behind schedule here breaking out the big news we received on March 1st, that Earthwise Beauty has won a total of six awards from the international Beauty Shortlist Awards 2019. Three of these honors were for our skincare products, and additional three were in their new category Wellbeing Awards for our three teas varieties. Shown here is the gold medal, Winner in category Best Lip Therapy. We are overjoyed 💃. I will show the remaining EWB winners in the next several posts. Also take a peak at my younger love child @pnwessences: our line of flower and gem essences has also won four awards. Full details about these sweet acknowledgments on our web sites, and we will also send out an e-mail newsletter announcement any day now. A big thank you to all the tireless and focused organizers and judges behind @beautyshortlist, including @jeanniejarnot and @lorde.beauty.
One aspect of our line that I guard intentionally is that what is in the bottles is an energy vortex of sorts: energies from a few carefully chosen sources are brought together to create as if a being, something uniform and with a message. This is going to be hard to explain, but what I mean is that I choose the ingredients in part by their energy and exclude tempting other ingredients that do not work in the same energetic direction (even if they support the same skin goals that I have for this product). There is a script, a brief that I create in my mind for each product under development. For example, Green Leaves Face Balm is a powdery-green balm that "talks to" the fourth chakra (its colors are green and pink) and to the nearby liver (symbolized by the green color and cleansed and nourished by greens, such as the spinach we eat or the dandelion leaves we can make into tea). I find that the scent of this balm clears my irritability and the violet leaf and holy basil components lift me out of earthly worries and preoccupations into a plane where I focus on how good a person I am, and what good I want to make out of my life. Yasuni Face Balm carries the energetic message of the larger Amazon rainforest region. It is as if I program the balm as I make each batch with my intention to make you, the user, think about that distant land, about the preciousness of wild stretches of jungle untouched by civilization. It is like that with each product, and for this reason, the employees who pour, package, and label are caring people as well (we have one senior energy healer and one tarot reader on staff, and one graduate of a Master's Degree nature program). We don't have passing employees who wouldn't have a high level of understanding, care, and respect for the ingredients and finished products. We don't use a fulfillment center (a tempting idea at times) not because they are necessarily bad, but because (cont. in comments). Photo from today's post by Payal @questforglow, reposted. Also check Payal's page where she talks about Cistus and Moonlight Mist, and how the scent takes her back to her travels in the Amazon jungle in Ecuador. My heart melted when I read it.
Neglected, sun damaged, and neglected mature skin: for customers who are just awakening to caring for their skin, often women and men who for long have been busy taking care of others, engaging in serious sports, writing books, or saving the world. At some point people from this group may realize that the damage to their skin does bother them a little, that maybe they would like to look as young and full of vigor as they feel inside. The temptation may be to go for the medical grade or medical spa products, laser treatments, chemical peels, and at-home acid treatments. What this group may not know right off the bat is that nourishing mega-nutrient products, the forte of organic skincare, will give them more transformative and longer-lasting results. I am not entirely opposed to all peels and acids, and this would be a good first step, but from the hands of a trusted, experienced holistic facialist; I have seen microdermabrasion done with a light hand and without causing damage or even redness afterwards. If I were to choose, I would go for a series of mild microdermabrasion treatments than one or two that require a recovery aftwards. Other more invasive treatments often backfire causing short-term or long-term skin barrier damage and oversensitivity, a crazy acne (from the endocrine system getting confused), and sometimes even nerve damage causing the skin looking not fully alive, more sponge-like. But I am not here to scare you, you will make your own choices. All I want to tell you is that while our (and other reputable organic lines') product descriptions and names sound softer, they can deliver powerfully and visibly for these concerns. From our line, I recommend alternating and applying generously Resiliency Serum and Nap in the Meadow Serum. Then, incorporate more or fewer drops (depending on how oily or dry your skin is) of Black Locust Firming Concentrate and Ferns and Moss Serum, maybe also Ruby Oil or Green Leaves Balm (our oils rarely repeat ingredients, so using a wider range gives you a very wide spectrum phytonutrients and antioxidants). Add Sungod mask and Farizad's Veil Sun Reflector. Then repeat and repeat, and arm yourself in some patience.
Lin @pinkmoon.co is doing it again! She is hosting a popup on Saturday, March 9th, at a New York City yoga studio @justlikeom, where she will be selling select products from our line, handing out product samples, and she will be available to offer detailed product guidance as an expert in our line. Other brands will be represented as well, such as the lovely @mo.mi.beauty : contact Lin for more details.
@andiethegreenqueen here for my final post. I want to say thank you for having me as a guest, it meant the world to me. 🌿 Ava is not only an incredible formulator, but she's a great mother, a wealth of knowledge, an all around amazing human being, and a great friend. + more, she wears many hats! This first photo is from when I visited her and her lands, the lands where she wildharvests, and where she draws some of her inspiration from. It was a sacred place for me to walk, to ponder, and to take it all in. I got stand beneath Ponderosa Pines, and see the flowers that were popping up that she would soon take to make into a flower essence. I got to feel some of the magic that goes into every jar that we experience, which is even more powerful for me now. ✨ This is not just a skincare company that you're investing in, it's a small women run business, a place to further gain knowledge on many different topics, and most importantly, a community. So with that, I thank you for your time and support. Much love, Andie.
@andiethegreenqueen here, I couldn't do this takeover without talking about Ava's teas. I'm a huge fan of her high quality teas and I drink them every day! 🙌 I love them not just for their taste, but the medicinal properties they also offer. 🌿I only have the caffeine free teas, pictured is Goldenrod at the top left, to the right St. John's Wort, bottom left, Nettle, and then Chrysanthemum. She's currently sold out of the Nettle and Dandelion. But she also offers a black and green tea too from Hangzhou! I've been drinking the Chrysanthemum a lot lately, it's lightly herbal/floral and it's great for anti-inflammatory properties. I've noticed a decrease in my eczema since I've started drinking this too. ✨ Another one I love is Goldenrod, I typically drink this in the summer as it calls to me then. This one is great for seasonal allergies! It's so pretty too, seeing the full plant makes me so happy! St. John's Wort is a lovely plant to help boost your mood. This is one I've been drinking to help the winter blues in addition to @pnwessences Sun Infusion Aura Mist. This one tastes green and herbal to me. And lastly, I won't go to into depth, since it's sold out, but Nettle is my favorite tea of hers. I've tried so many Nettle teas and none even come close to her quality. Nettles are filled with vitamins, and they're great for treating hair loss. So stay tuned until next seasons harvest for that one! 🌿 I like to drink my loose leaf tea in a French press so I can have multiple cups a day, it's such a convenient way to make tea. I'm so thankful Ava sells these exquisite teas, because they've made drinking tea a truly lovely experience. Which ones do you love if you've tried it? My code 'GreenQueen' for 15% off works for the teas as well, if you've been looking into them. ☺️🌿
Hi everyone. My name is Andie, I am doing an Instagram takeover of Earthwise Beauty. I am going to be showing you some of my favorite products I enjoy using together in the morning. I hope you enjoy. If you have any questions feel free to ask.
Hi, @andiethegreenqueen here again, & it's my last day doing this takeover. I'll be posting an IGTV on my Morning Skincare Routine later on. ✨ For now, I wanted to highlight another area of Ava's brand. If you're unaware, she also sells flower essences that she creates over @pnwessences. I love that Ava focuses on a whole approach to health. 🌿💓 Flower Essences have this way of healing on another level than any other I've experienced. I've been using essences for years, & when Ava started making them I felt even more drawn. 🙌 You can take these internally, or enjoy Aura Mists, as I am at the moment. This is going to be more of a personal post. ✨ I've been using and loving Sun Infusion right now as I live in New England, & we've had about 4 sunny days in the last couple of months. This blend has calmed my woes and helped me through literal dark times. I've been suffering from seasonal depression the past couple of years, not sure what changed, but I'm so happy to have this blend. It's very uplifting, and it calms me down when I'm feeling overwhelmed from lack of sun. Another one that truly spoke to me was Grandmother Willow mist, Ava sent this one to me as a surprise, & when I opened it out of the package I sobbed. I hadn't even read it's description, I just held it, & it had that affect on me. When I went to her site and read about it, I then sobbed again. How did she know I NEEDED this? I was feeling very distant from my family as everyone had been not getting along, and then in the middle of all of it, my Aunt passed. It was a very turbulent, heartbreaking time. This was weighing on me heavily, and I felt pretty lost. It helped me whenever I was feeling down, it brought grounding moments to my life. Grandmother Willow is geared toward people who are living away from their family, or better yet, their elders. She chose Weeping Willow & Mountain Ash as part of this blend, as they both help move tears that have been blocked, and they both have a grandmotherly energy filled with compassion. And guess who's favorite tree has always been Weeping Willow? Mine.👋🏽🌿 Have you tried her flower essences? The code 'GreenQueen' can get you 15% off. Cntd in comments.
Through this takeover I'll cover almost every product except a couple of them. There's just so much I have to say in these three days, and my love for EWB is just too strong, I wish I could mention it all. I do love every product, even though it may not be mentioned here. I wanted to chat about one of Ava's new products, Black Locust Firming Concentrate. 🌿I haven't done a formal review on this yet, but have mentioned it in a skincare routine, and a recent favorites video on my YouTube channel. This is an oil that was created for mature skin and dry skin, but I've heard of others who have different skin types that have loved it as well, such as Jana from @smallbitsofloveliness who did the first takeover here. I believe Jana said she has combo skin. Anyway, I've been loving this oil, especially mixed with other products from EWB, but it's great on its own too. If you saw my stories earlier, I mixed it with Nap in the Meadow and Green Leaves, and it was such an exhilarating, dreamy, ultra hydrating, and soothing combo! Black Locust serum on its own has improved my skin texture, making it more firm, and giving it life, truly. My skin is plump, smoothed, and hydrated. 👏🏽 I've also definitely noticed a reduction in the lines around my eyes, as they've smoothed out in the last couple months I've been using this! This one doesn't sit on top of your face either, and just sinks right in. Ava picked a beautiful combination of ingredients to achieve this magical potion she's created. 🤗✨She chose Bakuchiol, which is a natural replacement for Retinol, and it has shown to improve aging skin. The key ingredients are Lupine seed, Seabuckthorn Berry, Calendula, Açai Berry, & Kalahari Melon Seed Oil. The Kalahari oil has been a favorite of Ava's to use when formulating products for dry skin. All of these ingredients come together to create a beautiful, rich, seriously, nourishing and non-comedogenic oil. The scent is quite different than May of her products, it's subtle, yet nutty, a little floral, and sweet. Have you tried this stunning oil based concentrate? If you're interested I do have an affiliate code that gets you 15% off, just use 'GreenQueen'. 📸 by @alwilliamsphotos
Day 2 of my takeover, @andiethegreenqueen here again! 🌿☺️ (this is a photo of my current stash) I wanted to talk about my top 5 favorite, desert island skincare products from EWB. I was going to make this a YouTube video, but ended up doing a Best of Earthwise Beauty video instead. If you're looking for EWB reviews, I have a whole playlist on my YT channel. Here's my top 5: 1. Cistus & Moonlight Mist: An incredibly hydrating mist. This product has Aloe Vera, which is healing, while the Cistus helps to reduce fine lines, minimize pores, and firms the skin. Cistus has a truly unique and transcendent scent, a must sniff for sure! I'll go more into the energetic healing powers of this on Friday in my IGTV. 2. Nap in the Meadow: An ultra hydrating, once again, Aloe based product. I figure a lot of people have tried and loved Resiliency bc of the recent @theboxwalla box, but I wanted to highlight this Face Serum, since it's a must have in my routine. It's anti-inflammatory, acne reducing, sun damage repairing, and also contains antioxidants. This face serum also contains flower essences handcrafted by Ava @pnwessences. 3. Ferns & Moss: I have named this, and stand behind it, as my FAVORITE FACIAL OIL OF ALL TIME. Yep. Is it dangerous that I did this as a Skincare blogger? I don't know, but I put so much stock in this product. This is a deeply, penetrating, rich oil that's extremely healing and reparative. This is great for anyone with dry, mature, or in need of repair skin, think chapped, or flaking. This helps my skin remain supple, hydrated, firm, and may I say juicy! 💦 4. Green Leaves Balm: As I said in my stories yesterday, this was the first product I tried from EWB. It's a refreshing, calming, & healing face balm that's made of an anti-microbial coconut-jojoba base. This was the one product that helped me clear my skin, and I'm forever thankful. 5. Yasuni Face Balm: This is a newer one to me, since I've been using the other products for years. My first reaction to this was, did Ava make this just for me? This is a lightweight EO free balm. This is another product that keeps my skin plump, smooth, and rejuvenated! What are your desert island EWB products?
Hi Earthwise friends!🌿 My name is Andie from @andiethegreenqueen. I have a YouTube channel where I talk about Green Beauty skincare & makeup, living an eco & plant based lifestyle, etc. I'll be taking over the page today until Friday! 🤗 I've been a long time user of Earthwise Beauty and I'm so excited to be here! Here's a little bit about me, I am a lover of plants and fungi, and I spend a lot of my free time in the woods. 🌿 Over the years I've become closer to the Earth by doing so, and I feel very connected which feels right, feels like being home. Being connected to the Earth is what drew me to EWB. Her products are filled with fresh, effective, and high quality ingredients that resonate with me on a different level. 🌿 I'm also a huge fan of creepy, eerie, the unknown, and I spend a lot of my time in cemeteries. As you can probably tell, I like to go to peaceful, quiet places. 😉 But one of my favorite peaceful moments of meditation is applying my skincare. (In this photo, I'm washing my face with one of my favorite products, Marshmallow Suds cleanser. Photo shot by my friend @alwilliamsphotos) In the morning I wake up ear to ear with a grin knowing I get to splash luxurious, potent products on my skin. I get to nourish my skin, which in turn nourishes my soul. There's something so special about a skincare routine, that ends up turning into a self care routine, which can built upon so many things. ✨Becoming interested in green beauty and skincare taught me that, and that's why I enjoy doing my skincare, not only for my skin, but for my soul. I want to talk about the product that got me into EWB in 2015, which is the Green Leaves Balm. 🙌🌿 If you haven't tried this beauty, I highly recommend it. It's a super potent balm that is gentle, while also having incredible healing properties. ✨ I invite you over to Instagram stories to hear more about this lovely balm that helped change my skin. 💗🌿 What was your first product you tried from Earthwise Beauty? Also if you are interested in hearing about anything in particular, or have questions, leave a comment below! 💓Can't wait to chat with you guys here! ✨
Our third guest is about to enter the stage here on the EWB page, and it is Andie from @andiethegreenqueen. The queen will post on this page for three days, today through Friday, and she will also make an IGTV video. 🌿 Andie and I have been friends and collaborators for several years now, and she even visited us in our home one springtime for a wonderful weekend filled with frog concerts and walks through phlox-covered hills. Andie knows our skincare products inside out, and she also drinks our teas and uses flower essences from my @pnwessences. If you are not yet Andie's follower, I will introduce her by saying that she is a fascinating woman of many interests, from gems and mushrooms, to makeup, art, and cemeteries. I can't wait for her virtual visit here. Photo reposted from @andiethegreenqueen .
The topic of oil formulation is ever fascinating to me. The easiest is formulating an oil by jamming together seemingly whatever strikes the formulator's fancy, but then the mix tends to feel oily and is without personality. Then there is a group of face oils that seems to follow the following formula: yellow and other pale noncomedogenic (on one's favorite arbitrary scale) oils plus essential oils for scent. Such formulas are the most commonplace and the least ambitious. The oil blend plays one tune while its scent composition another. This type is sad to experience by artists or connoisseurs. If we are lucky, this blend will have a pleasing nonlingering scent, and it won't damage the skin barrier (which may happen if the essential oil percentage is high, above 3%) or cause photosensitization. If we are extremely lucky, the oil will not contain essential oils from endangered or threatened species (redwood, oud/agarwood are examples). You know that I like to play the devil's advocate, so in truth there are to be found oil blends that are addictive and feel complete like a great poem. But while speaking about the oils that are not my style: due perhaps to customers' demand for active ingredients or for products that feel active upon application, more and more oil serums have emerged, and I think they sometimes cause confusion: while more traditionally face oils were nourishing blends that would soften, protect, nurture, and cocoon, oil serums being a blend of carrier oils and actives often feel drying in the long run (some skins get drier and drier from a wide range of active ingredients, from AHA and other acids to active vitamin C). The customer is lost because he or she uses oils yet always feels dry. While we have two oil serums in our EWB collection (Ferns and Moss Serum and Black Locust Firming Concentrate), I believe these two formulas are not long-term drying or damaging to the skin barrier. All our current oils contain essential oils or absolutes, but the amounts are much, much lower percentagewise than what I have experienced on the green beauty market (well below 1%). I am working on offering at least one unscented oil ... Cont. in comments.
Again, saved by a big pot of Goldenrod Tea. Whether I have annoying indoor allergies, tiredness, or feel inexplicably unwell, I reach for this tea and brew it strong. It has become a definite winter craving for me. I brew it three times and savor the floral-bitter flavor while enjoying the pronounced sunny yellow color with a hint of green. 🌿 If you are new to our teas: we carry several artisanal hand-gathered teas, most of them herbal, from herbs that were gathered by us in the wild or grown for us or by us organically. Our herbal teas supply is limited and we often sell out before the next harvest. We sold out of Danfelion whole leaf tea, and we are very low on our whole leaf Nettle Tea. We still have some St. John's Wort flowering stems and some Goldenrod flower tea, but even these supplies will likely sell out by mid-spring. New harvests are, depending on the herb, late spring to mid-summer. We have just received a new fragrant shipment of yellow variety Chrysanthemum open-flower tea, which is a tea we source through a family messenger aka quality checker in the heart of chrysanthemum growing region, the Hangzhou city countryside. 🌿 Our caffeinated teas currently include premium Dragon's Well green tea and Yunnan-grown Mountain Tea, which is a yummy, rich fermented black tea.