HAPPY HARMONY DAY // #harmonyday2018 #diversity // Celebrating the diversity of our nation, our communities, workplaces and social spaces, products and services... and all the amazing things that diversity brings such as innovation, creativity, compassion and cultural richness. Coinciding with UN International Day for Elimination of Racial Discrimination.
#harmony #innovation #creativity #culture
GROWTH // #brandstrategy #personaldevelopment #culture #behaviourchange // For business, brands and people, growth requires action. // #action #business #marketing #brand #marketingstrategy #research #insight #strategy #insighttogrow // quote: anonymous
CUSTOMER ECOSYSTEM // #customer #ecosystem #brand // With so many opportunities to connect your brand with your customer, it’s important to make sure you’re relevant where it matters. // #business #brandstrategy #marketing #marketingstrategy #research #insight #strategy #consultant 📷 Tmorris9 | Dreamstime.com
PURPOSE & BRAND VALUE // #purpose #brandvalue #brandstrategy // “Purpose is required to sustain an enduring competitive edge in consumer preference, talent acquisition and business growth” // #business #brand #marketing #marketingstrategy #research #insight #strategy #consultant #insighttogrow
BRAND STRATEGY // #brandstrategy #brand #strategy // A solid brand strategy will provide the positioning platform as well as messaging and content pillars, and implications for how the strategy comes to life across the brand identity and brand-customer experience. // #business #brand #marketing #marketingstrategy #marketingtips #research #insight #consultant #insighttogrow // 📷 Artshock | Dreamstime
PERSONAL GROWTH // #happiness #growth #values #action #ACT #courage #wisdom #serenity
NEW TECH BRANDS // #brand #tech #AI #gender #diversity // I’m sure the companies have done their research amongst customers, and thus decisions have been made for all AI assistants to be female. It just seems a missed opportunity for new technology to make the cultural shift in gender roles and at least provide the option for a male assistant. Fast forward to 11 minutes at this link: https://youtu.be/iBOXoiyXlE8 #business #brandstrategy #marketing #marketingstrategy #research #insight #strategy #consultant
BRAND VALUE // #brandvalue #brand #goodwill // I’ve been asked this question a lot lately. Let me know if you want more information via comments or link in bio 👆#business #brandstrategy #profit #marketing #marketingstrategy #marketingtips #research #strategy #insight #consultant
BRAND IDENTITY // #brandidentity #meaning #semiotics // Your brand visual identity includes logo, fonts, colour palette, imagery or illustration style, symbols and graphic devices. These should reflect what your brand stands for and be used consistently across touch-points to help consumers recognise your brand. For example, if your brand stands for freshness and vitality, then perhaps the colour green is a good choice as part of your toolkit. What’s important is to know what your brand stands for first - to inspire the creative process and have something objective against which to critique all elements of your identity. // #business #brand #brandstrategy #marketing #marketingstrategy #marketingtips #design #branddesign #fresh #vitality
WORD OF THE WEEK: NO // #no #focus #momentum // In a world where ‘busyness’ is a marque worn with pride, creating systems to say ‘no’ can change behaviour and gain momentum - velocity over speed, the right type of busy! https://www.fs.blog/2018/03/speed-velocity/ #business #brand #marketing #brandstrategy #marketingstrategy #research #insight #strategy #consultant #insighttogrow
If you’re in search for happiness, get a rescue dog and take them to the park. This little one sure knows how to have fun and put a smile on everyone’s dial #officedog #happiness #consultantlife #brandconsultant #nature #love #lovelife
HAPPY HARMONY DAY // #harmonyday2018 #diversity // Celebrating the diversity of our nation, our communities, workplaces and social spaces, products and services... and all the amazing things that diversity brings such as innovation, creativity, compassion and cultural richness. Coinciding with UN International Day for Elimination of Racial Discrimination. #harmony #innovation #creativity #culture
BRAND ALIGNMENT // #employerbranding #brandalignment #brandstrategy // New research from Weber Shandwick indicates that just 19% employees strongly agree that “what my employer portrays about itself publicly matches what it’s like to work there”, while 7% strongly disagree and 74% are either not sure or do not feel strongly either way. The article is excellent from employer brand and employee engagement perspective. What they haven't highlighted is that, 'what my employer portrays about itself publicly' also includes the customer and corporate brands. In today's transparent and fluid world, it is critical that these brands are aligned. https://www.personneltoday.com/hr/employer-brand-why-do-only-fifth-of-employees-feel-their-organisation-lives-up-to-its-promises/ #business #brand #marketing #marketingstrategy #research #insight #strategy #consultant #insighttogrow #healthybrand
PURPOSE // #purpose #values #brandstrategy #storytelling // Please follow this link for a great case study on purpose https://www.linkedin.com/pulse/higher-brand-purpose-unleashes-signature-stories-david-aaker #business #brand #marketing #marketingstrategy #research #insight #strategy #consultant #insighttogrow #healthybrand
THE HEALTHY BRAND // #healthybrand #brandalignment #employerbranding // What goes on inside is reflected on the outside. As true for brands and business as it is for people.📷 Sandra Haro #business #brand #brandstrategy #marketing #marketingstrategy #research #insight #strategy #consultant
BRAND VALUES & ETHOS // #brand #brandidea #values // Brand Building has been developing for over 50 years and 30 years on from this prime example, businesses are still selling products. Align consumers, employees and stakeholders to a common purpose, values and idea to attract, engage and build closer relationships. #business #marketing #brandstrategy #marketingstrategy #research #insight #strategy #consultant #insighttogrow #healthybrand
MEANING // #meaning #meaningful #relationship #life #purpose // Whether you’re developing customer or employer brands, people are seeking meaningful relationships and experiences. Make yours mean something to them. #business #brand #marketing #brandstrategy #marketingstrategy #research #strategy #insight #consultant 📷 Yuryz | Dreamstime.com
MARKETING FUNDAMENTALS // #marketingtips // It’s a sad state of affairs when 69% of marketers can’t name the 4Ps. Let alone beyond that, to the total brand-customer experience. If you are looking to hire a marketer or marketing consultant, use this as a question during your selection process. That’ll weed out 2 in 3 non quality applicants! #business #brand #marketing #brandstrategy #marketingstrategy #research #insight #strategy #consultant #4ps
#equality #respect #empowerment #IWD2018