Visit our grid to see full image. When tourism cares it comes back bigger and better. Puerto Rico is being reinvigorated - and this is a golden opportunity to be a part of their next chapter. There is already much progress underway on the island to build a more resilient tourism economy, and our industry’s support and investment in local communities and the people of Puerto Rico can make a real difference. Tourism Cares has organized a multi-day program designed to harness the transformative power of travel and the collective strength of our industry. By bringing our experience, skills and resources to the people of Puerto Rico we have the ability to make a significant, positive impact on communities and livelihoods throughout the island.