Because of PEOPLE, your #brand exists. Yes, you work hard, you're smart, you have a great product or service, you have a #vision ... but all of that is useless without the people who buy your product, use your service, attend your university, give to your non-profit, volunteer in your club, and follow what you're doing. People are everything! Who are YOUR PEOPLE? (BTW, this is @stephaniehatch here. I've been posting a month of this marketing series on Instagram. WOW what a month!) TODAY: 1. Identify the people that support your brand in quiet ways (or loud ways! haha). Make sure you #focus on individuals, not #demographics . 2. Just be mindful that there are good people out there who want you to succeed. They are trying hard to succeed too. 3. Say this out loud: "I won't be an entitled brand. I need people to succeed. People need me. I will not lose my focus on the individual." <<< Some of the people who care about Apiarity: ••• @katita88, who I'm pretty sure has liked every Apiarity Instagram post. She is a fashionista, seriously, but she always includes uplifting messages in her posts, whether it's a #spiritual uplift or a quote about self-improvement. ••• @profbickart, Professor of @BUQuestrom + Instructor of #QSTSMM . She gives Apiarity shoutouts (thank you!!!) ••• @steelcloversoap – They make quality handmade soaps in #NevadaCounty , like Mechanic Soap! They like our posts (thanks) and help us feel welcome as a newcomer to the county. ••• @richardbistrong, who owns Front-Line Anti-Bribery. He helps corporations all over the world in their quest to be #ethical . ••• @kokocatron + @wheneternityisnotforever, who are natural at connecting with #people . They throw in some great comments on these posts. #thankyou ••• @objectiviT – #Motivational thoughts and #hipster photos, plus a #chihuahua or two. ••• @studioaquila, who is an #artist who definitely needs a public Instagram account so the world can admire her work and projects (hint hint). She's really supportive of Apiarity, so lots of gratitude! ••• @tieganomic. Runner who lives life to the fullest. There are lots more--don't worry, this isn't the end of the shoutouts! Apiarity thrives because of your support.