The name RED+ was derived from the founder’s initials (Robert E. Dunk). The logo merges the letter "D" and the "+" sign into a pictogram of a stylized devil while making an obvious link to the famous color. The brand’s point of sale instore banners and showcards revealed a detailed psychedelic freestyle pattern based upon the RED+ logo symbol. Which was also used as textile printpattern for various garments. 2004. On display at “Branding: Boy Bastiaens” at Centre Ceramique 2014.